Non-medical home care is simply when a caregiver or personal care assistant assists someone with Activities of Daily Living (ADLs), like bathing, toileting, dressing, and meal preparation, as well as assists with the more Instrumental Activities of Daily Living (IADLs), such as, shopping, medication management, and light housekeeping all done in the comfort of their own home. All of these in-home care services can help people remain in their home while still maintaining and improving their quality of life.
Consider the following before starting a non-medical home care business:
- Your biggest hurdle. Understand that more than likely, your biggest hurdle will be the seniors themselves. Many seniors might feel they don't need the assistance or will be in denial about their needs. Some of the seniors you meet and work with can still get around pretty well and do some of the ADLs on their own. Remember, the goal to ensure that they don't get run down and end up in the hospital or living assistance facility.
- Come out strong. In this business, you're dealing with people, human lives, if you make a mistake, people will not refer you again! Ensuring you have a good infrastructure and trained, reliable staff is essential preceding any acceptance of clients.
- Build professional relationships. The majority of the clients you receive will be referred by an office of aging, hospitals, rehabilitation facilities, community centers, etc. You want to go out and introduce yourself, leave pamphlets, brochures, and/or business cards, etc. so they have something to give their patients. The main way we found to build relationships with those health care facilitators was to say “yes” whenever they called. That's right, if they call you on Friday at 4:30 pm and request a last-minute client to be serviced over that weekend, you say “yes”! With having the trained, reliable staff on hand, you will become their first referral choice.
- Get a great sales team. Find people who believe in your vision and want to see it become a reality. The importance of someone always there to take these calls and be comfortable and confident enough to sell it is a major key which is often one of the biggest reasons businesses of all kinds fail.
- Hire great staff. Would you want them in your home taking care of your loved one? Other than all the requirements and training, it simply comes down to that question. Remember when you're looking for staff, you want them to be caring, compassionate, reliable, enthusiastic, and hard working because inevitably the most important thing is who you put in that home.
There can and will be many obstacles on the road to non-medical home care but if you are prepared with the right skills and tools, the reward of taking care of your elder and disabled community is priceless.